The Buzz is a radio station, but at the same time we are a small business.
As a small to medium-sized business, one of the biggest challenges is growing awareness of your brand.
You may be the best at what you do, you may have a unique product or offering, but if people don’t know about you then your business cannot grow.
The two biggest problems most businesses suffer from is:
Not enough customers
Not enough cash (excess profit at the end of the months).
It seems obvious, but regardless of whether it is obvious or not, it doesn’t solve your problem as a business if either of these are true.
You have to bring in more customers to thrive or survive.
At The Buzz, we funded ourselves for the first three years of broadcasting, but eventually we had to find a way to bring in revenue.
The industry standard for commercial radio is to break up the hour with four minutes of ad-breaks every fifteen minutes, around the clock.
Our problem was that we knew radio listeners hated ad-breaks, and we had also promised we would never do them.
At the same time, we had heard from tons of our listeners, who also ran small to medium businesses, their general feedback was:
They were struggling with awareness of their brands.
Social media was either too overwhelming or not providing the returns it used to.
They thought radio advertising was something they would like to do but was too expensive for them to use.
We took this as a challenge to find a way that both helped us to generate revenue whilst also helping small to medium businesses generate the vital awareness that they needed to help them survive.
After a lot of soul-searching, brain-storming, and chin-stroking, we found the answer.
Name-In-Title sponsorship.
A company would exclusively own one hour of the stations’s output, with four sponsorship idents throughout the hour.
They wouldn’t be competing with 20+ other brands within that hour; it was exclusively theirs.
We would make it extremely affordable, a tenth of the price of other commercial stations, and they would receive 30 hours of radio coverage each month.
They could potentially reach 1.9 million people on our DAB, and another 45,000 people through our digital streams.
And the music wouldn’t stop for ad breaks, so the listener wouldn’t switch over (which is why our average listen time is 64 minutes, four times the industry gold standard).
We launched it in October, and it’s been an incredible success.
We’ve worked with some amazing brands so far - Swizzels, Hip Pop, Ticketline, The Counter House, Taam, The Do Lectures, Barneys Originals.
We only have 8 premium slots to fill each month. March is almost full and April is filling up too.
As a business, we’re growing week on week, and we would love to help you to do the same.
If you would like to hear more about this opportunity, or fancy jumping on a call to discuss it further, then drop us an email at hello@thebuzzmcr.com
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The 10 greatest female songwriters of all time?
Lewis Capaldi’s cover of Abba’s Dancing Queen is brilliant.
A 12-year-old plays Dave Gilmour better than Dave Gilmour. Incredible.
George Harrison describes how he wrote Here Comes The Sun.
And don’t forget that you can listen to The Buzz live HERE.
Download The Buzz Radio app on iPhone HERE.
Download The Buzz Radio app on Android HERE.
We are also now on DAB in the Manchester and Salford region - search your DAB radio for BUZZ MCR.
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Thank you once again for your time, we value it dearly.
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We need to keep growing to keep going.
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With Love
Rik & Adam
xx